Our Story

Throw Back: Our Story

Throw Back began around 2010, founded by Faye Kingston. My love for vintage clothing sparked the journey, starting with selling pieces from my own wardrobe. It quickly became clear there was a demand for unique, second-hand fashion.

While studying biochemistry at university in London, I continued selling from my halls of residence. The business grew fast, soon I was trading at vintage fairs across the UK, from Scotland to Wales, and setting up shop at summer festivals. Realising the potential, I made the bold decision to leave university and focus on Throw Back full-time.

Our first major breakthrough came with ASOS Marketplace, where we became a top 10 global vintage seller. It gave our brand incredible visibility and momentum.

We then had a pop-up shop on Oxford Street, London. One of the most prestigious shopping streets in the world. Another turning point came when we won a pop-up shop opportunity at Midsummer Place. We ran the store rent-free for six weeks, which gave us the platform to extend the lease for another five months. Unfortunately, rising costs meant we had to close, but it was a valuable and formative experience. One I am extremely grateful for. 

We have continued to grow online and recently opened a brand-new store in Buckingham. Every item is personally handpicked by me, ensuring each piece is one-of-a-kind and full of character.

Since opening our Buckingham shop, you may have noticed a small change to our logo…it now reads Luxury, Vintage & Preloved.

Why the change?

While my heart will always beat for true vintage, I also believe in giving all quality clothing a second life. My focus will remain on unique vintage pieces, but by including carefully selected preloved and luxury items, we’re helping to save even more beautiful garments from ending up in landfill, which is something I’m truly passionate about.

Think of it as a natural evolution: curating timeless vintage treasures and modern gems with the same eye for style, story, and sustainability.

Thank you for growing with us, here’s to keeping fashion circular, one piece at a time. 💚

Wear the past, save the future.
– Faye Kingston, Founder